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Software-defined vehicles are transforming the in-cabin experience, with advanced in-vehicle infotainment (IVI) and connected services becoming core differentiators even before full self-driving becomes mainstream. As the automotive software market grows rapidly, OEMs are increasingly leveraging IVI platforms to enhance customer experience, strengthen brand loyalty, and unlock new recurring revenue streams through subscriptions and digital services.

Stingray is defining how entertainment fits into the future of technology, and CES 2026 gave us the best platform to be experienced or to showcase.

That’s why we are thrilled to announce a landmark partnership with Mercedes-Benz, one of the world’s most prestigious automotive brands, to redefine the in-car entertainment experience.