The in-cabin experience in next generation vehicles is being redefined. Software Defined Vehicles (SDV) includes robust In Vehicle Infotainment (IVI) with engaging Apps and experiences, even before Full Self Driving (FSD) is commonplace. Multiple industry sources highlight the rapidly increasing importance of connected vehicle technology and software revenue across the automotive landscape. These connected experiences not only drive higher customer satisfaction but also unlock new revenue streams through advertising and subscription services. 

The global automotive software market is projected to grow from roughly $31 billion in 2019 to approximately $80 billion by 2030, at a compound annual growth rate of around 9.4%. This includes IVI and connected services expansion alongside FSD and autonomy development (source link). Another analysis estimates the automotive software segment could reach ~$66 billion globally by 2030, driven by connected car and advanced driver assistance system adoption (source link). 

For OEMs, the implication is clear: SDV and stunning IVI experiences are no longer just add-ons. They are central to how vehicles are differentiated, experienced, and valued. Compelling IVI product experiences underpin Data Connectivity packages, provide Dealers with inviting consumer experiences, they contribute to brand loyalty and have the capacity to generate revenue for the OEM.   

With key investments like the acquisition of TuneIn, Stingray has significantly expanded its global audio footprint, commanding the largest independent connected music and audio company worldwide. Combined with licensed music channels, radio streaming, interactive formats, video content, and diverse audio experiences, Stingray’s portfolio is uniquely positioned to serve the growing expectations of connected drivers and passengers across markets.  

With best-in-class monetization and a substantial portfolio, we engage listeners, invite passenger participation, and offer intuitive options for consumers. Drivers expect personalization. Passengers expect engagement. OEMs expect scalability.  

Stingray compliments this approach with purpose-built Apps for the in-cabin experience – whether AAOS, AOSP, HTML or via API. Stingray has curated a unified entertainment ecosystem that streamlines collaboration and enables scalable deployment – all aligned with evolving software architectures.  

Thoughtful and connected entertainment solutions like Karaoke, OEM Audio, ZenLife, and TuneIn integrate naturally into the ownership experience, whether on a daily commute, dropping off kids, socializing on road trips, or seeking sanctuary from traffic – all without compromising safety. 

Stingray’s expansion reflects a broader trajectory that spans connected television and travel, commercial audio, mobile platforms, and global streaming services. Wherever users engage with media, Stingray builds licensed, technology-driven B2B2C solutions designed for long-term relevance and growth. 

As the global automotive industry convenes in Asia this spring, conversations will examine connectivity and content, as well as FSD and SDV ecosystems. Smart OEMs are partnering with industry leaders, from infotainment to intelligent interaction, for next generation vehicle experiences that are easy to deploy, provide customer happiness and loyalty, and lead to incremental revenue. 

Why Stingray? Global rights and relationships; Purpose-built APKs; Nimble integration teams; and nearly a decade of successful IVI deployments across the globe.