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Frequently Asked Questions about retail media

Discover answers to common questions about retail media networks and in-store ads to help you understand how these powerful tools can enhance your marketing strategy.

Q: What’s in-store retail media?
A:

In-store retail media refers to advertising and promotional content displayed within retail environments, such as stores or shopping malls. Unlike traditional advertising, which often targets consumers outside of the purchasing environment, in-store retail media advertisement engages shoppers at the point of sale, influencing their purchasing decisions in real-time. 

Q: How do retail media monetization work?
A:

Stingray Advertising’s retail media network allows retailers to earn additional revenue by integrating seamless audio advertising into their existing in-store systems. We manage everything from ad production to deployment and provide quarterly earnings reports. Retailers simply approve each ad to ensure it aligns with their brand, making it a hassle-free revenue stream. 

Q: Why is retail audio advertising effective?
A:

In-store retail media refers to advertising and promotional content displayed within retail environments, such as stores or shopping malls. Unlike traditional advertising, which often targets consumers outside of the purchasing environment, in-store advertisement engages shoppers at the point of sale, influencing their purchasing decisions in real-time. 

Q: What is an example of in-store audio advertising?
A:

In-store audio advertising delivers targeted audio messages to promote products, brands, or special offers within a retail environment. An in-store advertising example could be that during Valentine’s Day, a chocolate brand will use in-store audio ads to promote a new product launch or highlight the benefits of its products. This method effectively engages customers by providing timely and relevant information, introducing new discoveries without disrupting their shopping experience, and encouraging purchases at the point of sale.

Q: How to target audience in stores using audio advertising?
A:

Digital audio advertising offers brands the unique opportunity to hyper-target their campaigns, ensuring the right message reaches the right audience at the right time. Here are the key strategies to effectively target your audience in stores using audio advertising: 

  1. Vertical targeting: Focus your campaigns on specific verticals across our network to reach niche audiences that are most relevant to your brand. 
  1. Dayparting: Schedule your ads to play at specific times of the day when your target audience is most likely to be in-store, maximizing the impact of your message. 
  1. Geotargeting: Target specific geographical regions to ensure your ads are heard by customers in the locations that matter most to your business. 
  1. Hourly takeovers: Take control of hourly blocks of time to dominate the audio space during peak shopping hours, ensuring your brand stands out. 
  1. Retail moment takeovers: Own key retail moments and holidays by tailoring your campaigns to coincide with significant shopping events, capturing the attention of customers during these high-traffic periods. 

By leveraging these targeting strategies, brands can create highly effective and engaging audio advertising campaigns that resonate with in-store shoppers, driving both awareness and sales. We provide a host of different insights and options to ensure you are reaching your target audience in the right places, at the right time, with the right message. 

Q: What is the benefit of this collaboration to advertisers?
A:

The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers