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Starting this October, new audio apps are arriving in the U.S. and Canada for Ford and Lincoln drivers, powered by Stingray.

Software-defined vehicles are transforming the in-cabin experience, with advanced in-vehicle infotainment (IVI) and connected services becoming core differentiators even before full self-driving becomes mainstream. As the automotive software market grows rapidly, OEMs are increasingly leveraging IVI platforms to enhance customer experience, strengthen brand loyalty, and unlock new recurring revenue streams through subscriptions and digital services.