What if you could change your audio ad schedule in real time to reflect a jackpot that just grew from $15 million to $20 million? For lottery corporations, this has long been a complex operational challenge. At Stingray Advertising, we’ve turned it into a powerful new opportunity.
 

We are thrilled to introduce Smart Creative Scheduling (SCS), a pioneering, AI-powered program that is lightening the administrative load for lottery advertising in North America.
 

The challenge: a manual, time-consuming process

For years, the lottery industry has grappled with a major creative hurdle: keeping audio ads current. Jackpots change constantly—often twice a week. Updating the featured advertisement for every new amount was a manual, inefficient process that couldn’t keep pace with the excitement of a growing prize.
 

The solution: automated, intelligent, and instant

Our new SCS program automates this entire workflow, instantly deploying the right message at the right time. The system monitors real-time data from any designated online source, then signals our ad server to activate the correct creative that matches the live data. By seamlessly synchronizing the campaign with external information, SCS ensures the ads are always accurate and relevant without the need for any manual input.
 

All of this is made possible by our professionally produced, superior-quality audio recordings tailored to the lotto advertiser’s unique offering. Each version is recorded to the highest industry standards to ensure a clear and compelling message for every jackpot amount.
 

“We are experiencing unbelievable growth in the lottery category, and we’re excited to be at the forefront of the innovation happening within it,” said Ryan Fuss, CRO of Stingray Advertising. “Our clients have consistently highlighted the industry-wide challenge of keeping audio ads timely for every single draw. We listened, and we’ve delivered a solution that transforms their operations and sets a new standard for the industry.”
 

“From an ad ops perspective, the goal was to eliminate manual intervention,” added Eric Latreille, Head of Advertising Operations at Stingray. “We designed the SCS program to integrate directly with real-time lottery data feeds. The platform uses this data to dynamically assemble and schedule the correct audio ad based on live jackpot amounts, ensuring an accuracy and speed-to-market that was previously impossible to achieve.”
 

The impact: driving sales at the point of purchase

The results speak for themselves across North America. According to a Leger brand lift study with a Stingray Advertising lottery client in Canada, 61% of shoppers who recalled hearing an in-store audio ad made a purchase as a direct result of hearing the ad. Similarly, a brand lift study for a lottery organization in the US revealed that shoppers who recall an in-store campaign were 80% more likely than those who don’t recall the creative to consider purchasing in the future.
 

By combining this unskippable, unmutable, and unavoidable medium with our cutting-edge technology and premium creative, we’re giving lottery partners a direct line to sales growth.
 

We’re proud to be the trusted partner for major lottery corporations across North America. In Canada, our partners include Loto-Québec, the Ontario Lottery and Gaming Corporation (OLG), the British Columbia Lottery Corporation (BCLC), and the Atlantic Lottery Corporation. In the United States, we work with the Michigan Lottery, Illinois Lottery, New York Lottery, Arizona Lottery, and the Hoosier Lottery.
 

What’s next?

As a leader in applying AI to our business, we’re already exploring how to expand this dynamic approach across other advertising verticals and creative production. We want to build an AI-driven platform to connect any data source to any dynamic ad creative, making real-time relevance the new standard for performance.
 

Ready to revolutionize your retail media strategy? Contact a Stingray Advertising expert today.