For the Moose Knuckles flagship store in Montreal’s Royalmount development, we created an immersive “digital skylight” that has redefined the in-store atmosphere. This project features a massive ceiling-mounted LED screen that syncs with live local weather, bringing the outdoors in.
Our custom-built application uses a real-time weather API to automatically display a vast library of hyper-realistic content, from sunny skies to heavy snow. This automated, data-driven system creates an ambiance that is always relevant and authentic to the premium outerwear brand. The installation has become the store’s signature feature, captivating customers and powerfully reinforcing the Moose Knuckles identity by seamlessly blending the interior environment with the elements outside.
Pushing the boundaries of digital experience
These nominations are a testament to our team’s commitment to pushing the boundaries of creativity and technology. Both the BMO and Moose Knuckles projects showcase how intelligent, context-aware digital signage can create unforgettable experiences that connect the audience on a deeper level with the brand.
We are incredibly proud of these achievements and look forward to the awards ceremony in October.