As autonomous driving and electric vehicles move from concept to reality, the battle for consumer attention is shifting to a new frontier: the vehicle.
Software-defined vehicles are transforming the in-cabin experience, with advanced in-vehicle infotainment (IVI) and connected services becoming core differentiators even before full self-driving becomes mainstream. As the automotive software market grows rapidly, OEMs are increasingly leveraging IVI platforms to enhance customer experience, strengthen brand loyalty, and unlock new recurring revenue streams through subscriptions and digital services.
Stingray collaborated with Ford to create a unique drivetime experience for friends and family in the passenger seat to enjoy Stingray Karaoke while driving, in addition to using the app while parked via the in-vehicle screen.
Stingray is defining how entertainment fits into the future of technology, and CES 2026 gave us the best platform to be experienced or to showcase.
That’s why we are thrilled to announce a landmark partnership with Mercedes-Benz, one of the world’s most prestigious automotive brands, to redefine the in-car entertainment experience.
We’re teaming up with BYD to transform car rides into rolling concert stages with a revolutionary in-car karaoke experience. Launching soon in most BYD Ocean and Dynasty series vehicles, our new system is designed to make every journey a memorable performance.
We have some exciting news for karaoke lovers everywhere. Stingray is thrilled to announce that we have acquired The Singing Machine Company, the worldwide leader in consumer karaoke products.
Stingray participate din the Pleos 25 conference, organized by Hyundai Motor Group, on March 28 at COEX, Seoul. This event focused on the development of software-defined vehicles (SDVs) and the expansion of infotainment ecosystems.
We are thrilled to announce a new partnership with Sony Honda Mobility Inc. (SHM) to bring our premier karaoke experience to their revolutionary AFEELA vehicles.
Discover how the BYD-Stingray collaboration underscores the value of strategic partnerships in pushing the boundaries of in-vehicle entertainment.