Qello Concerts by Stingray was recently named the streaming home of the world-renowned Montreux Jazz Festival. The leading streaming service platform will livestream concerts from the annual 16-day festival happening in July. The livestreams will be available to watch free of charge so anyone, wherever they are, can enjoy the magic of the festival. Qello Concerts will also feature a collection of more than 50 on-demand titles of iconic past performances from legendary artists throughout the year.
For the first time, advertisers can “take over” Qello Concerts and sponsor premium content from the Montreux Jazz Festival on the platform. This fantastic partnership of legendary performances of the past, and upcoming live concerts from today’s superstars, will enable brands to get closer to a passionate music audience.
“The ability to sponsor this premium content opens up new opportunities for brands to connect to relevant and engaged audiences around the world,” said Ryan Fuss, Senior Vice-President, Global Media Solutions of Stingray. “We are thrilled to offer a global sponsorship that harnesses the power of music and leverage fans of both the Montreux Jazz Festival and Qello Concerts by Stingray.”
The Montreux Jazz Festival takes place for two weeks every summer in Switzerland, on the shores of Lake Geneva. Created in 1967, the Montreux Jazz Festival has become an essential event over the years, generating fantastic stories and legendary performances. While jazz, soul, and blues are at the roots of the Festival, other styles of music quickly found their place. Montreux has hosted iconic performances by Nina Simone, Miles Davis, Aretha Franklin, Prince, Leonard Cohen, David Bowie, and many more. In recent years, Muse, Radiohead, Kendrick Lamar, Ed Sheeran, Alicia Keys, Adele, Lady Gaga, Lizzo, and more performed in Montreux and honored the legends who played here before them.
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