- This new solution enables brands to understand their social reputation at scale, discover how they compare to competitors, and generate more reviews and ratings
Montreal, July 11, 2022 – Chatter by Stingray, the AI-driven customer insights solution offered by global music, media, and technology company Stingray, today announced the launch of Chatter for Online Reviews. This new online review management solution enables digital marketing teams, store operations, and customer experience teams to understand their ratings beyond surface-level information and elevate their social reputation strategies. Chatter for Online Reviews analyzes the customer sentiment behind shopper feedback, as well as a brand’s greatest strengths and weaknesses. It also helps brands generate more online reviews, which increases their SEO rankings while lowering the cost per acquisition.
Prior to making a purchase decision, 77% of customers say they trust online reviews just as much as a personal recommendation from a friend or family member. In order to strategically improve their online rankings and customer experience, brands first need to have a holistic view of where their reputation stands today.
“Brands are challenged with understanding the ‘why’ behind their online reviews and prioritizing which actions will have the greatest impact on the customer experience,” said Zack Hamilton, Chief Experience and Strategy Officer, Chatter by Stingray. “Customers are also choosing to provide unsolicited feedback through online and social channels, and it is paramount brands have a solution that enables them to engage with their customers in their channel of choice.”
The Chatter for Online Reviews solution enables brands to elevate their online reputation by revealing the topics, themes, and sentiments behind the reviews that represent them online. Each customized report breaks down a brand’s greatest strengths, weaknesses, and how their reputation stacks up against their biggest competitor. It also compares brand ratings and sentiment analysis within a competitive ranker and enables 2-way messaging between brands and reviewers to close the loop on key areas of improvement. Finally, the Boost feature helps increase the total volume of reviews and ratings by encouraging customers to publish their in-chat feedback as an official review.
Chatter is offering brands a free analysis of their online reputation, including a head-to-head analysis of one competitor.
Montreal-based Stingray (TSX: RAY.A; RAY.B) is a leading global music, media, and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, over 100 radio stations, SVOD content, 4K UHD television channels, FAST channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries. For more information: www.stingray.com
About Chatter by Stingray
Founded in 2016, Chatter is a customer insights tool that has designed, developed, and deployed a proprietary AI-powered feedback platform for retailers. Its unique combination of SMS-based chats and machine learning technology captures real-time customer insights that allow businesses to improve customer satisfaction and drive sales. Chatter serves clients in a wide range of industries such as finance, consumer products, and foodservice, including major brands like Lush, Fanatics, and Purdys Chocolatier. For more information: www.chatterresearch.com
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