{"id":11803,"date":"2025-03-13T10:08:52","date_gmt":"2025-03-13T14:08:52","guid":{"rendered":"\/news-and-articles\/non-classifiee\/the-rising-power-of-in-store-audio-in-retail-media\/"},"modified":"2025-03-28T10:51:16","modified_gmt":"2025-03-28T14:51:16","slug":"essor-de-laudio-en-magasin-dans-la-publicite-de-detail","status":"publish","type":"post","link":"\/fr\/nouvelles-et-articles\/analyses\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\/","title":{"rendered":"La messagerie audio en magasin : un levier puissant pour les m\u00e9dias de d\u00e9tail"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Dans le monde en constante \u00e9volution de la publicit\u00e9 l\u2019audio en magasin joue un r\u00f4le crucial en permettant aux marques de se connecter avec les consommateurs au moment m\u00eame de l\u2019achat<\/p>\n","protected":false},"author":26,"featured_media":8918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"footnotes":""},"categories":[192],"tags":[194,193],"business_unit_post":[195],"class_list":["post-11803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses","tag-retail-media","tag-audio-magasin","business_unit_post-advertising-sales-fr"],"acf":[],"yoast_head":"\nLa messagerie audio en magasin : un levier puissant pour les m\u00e9dias de d\u00e9tail - Stingray<\/title>\n<meta name=\"description\" content=\"Dans le monde en constante \u00e9volution de la publicit\u00e9 l\u2019audio en magasin joue un r\u00f4le crucial en permettant aux marques de se connecter avec les consommateurs au moment m\u00eame de l\u2019achat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stingray.com\/fr\/nouvelles-et-articles\/analyses\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La messagerie audio en magasin : un levier puissant pour les m\u00e9dias de d\u00e9tail\" \/>\n<meta property=\"og:description\" content=\"Dans le monde en constante \u00e9volution de la publicit\u00e9 l\u2019audio en magasin joue un r\u00f4le crucial en permettant aux marques de se connecter avec les consommateurs au moment m\u00eame de l\u2019achat\" \/>\n<meta property=\"og:url\" content=\"\/fr\/nouvelles-et-articles\/analyses\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\/\" \/>\n<meta property=\"og:site_name\" content=\"Stingray\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T14:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T14:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stingray.com\/wp-content\/uploads\/2025\/03\/instore-audio-retail.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1108\" \/>\n\t<meta property=\"og:image:height\" content=\"719\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"isemenova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"isemenova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stingray.com\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/#article\",\"isPartOf\":{\"@id\":\"\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/\"},\"author\":{\"name\":\"isemenova\",\"@id\":\"https:\\\/\\\/www.stingray.com\\\/fr\\\/#\\\/schema\\\/person\\\/2cf54be8b86f470b708f301b890ef3ce\"},\"headline\":\"La messagerie audio en magasin : un levier puissant pour les m\u00e9dias de d\u00e9tail\",\"datePublished\":\"2025-03-13T14:08:52+00:00\",\"dateModified\":\"2025-03-28T14:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/\"},\"wordCount\":15,\"image\":{\"@id\":\"https:\\\/\\\/www.stingray.com\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stingray.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/instore-audio-retail.jpeg\",\"keywords\":[\"Le retail media en magasin\",\"Messagerie audio en magasin\"],\"articleSection\":[\"Analyses\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/\",\"url\":\"https:\\\/\\\/www.stingray.com\\\/fr\\\/nouvelles-et-articles\\\/analyses\\\/essor-de-laudio-en-magasin-dans-la-publicite-de-detail\\\/\",\"name\":\"La messagerie audio en magasin : un levier puissant pour les m\u00e9dias de d\u00e9tail - 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