Montreal, March 1, 2022 – Stingray (TSX: RAY. A; RAY.B), a leading music, media, and technology company, today announced a partnership with Leger, the largest Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. Leger will conduct surveys to demonstrate that advertising campaigns connected to the Stingray Retail Media Network drive tangible results.
The Stingray Retail Media Network enables advertisers to reach and connect with principal shoppers at point-of-sale across a growing variety of retail verticals. The hyper-relevant brand messaging complements the physical shopping experience, informing consumers of relevant products and services while providing advertisers the unique ability to reach an extremely high composition of principal shoppers through ubiquitous, contextually relevant audio messages. This powerful new advertising channel will now benefit from indisputable Leger data to help quantify the effectiveness and relevancy of retail-based digital audio advertising.
“We are delighted to be partnering with Stingray and to bring our insights expertise to its Retail Media Network,” said Dave Scholz, Executive Vice-President, Toronto, Leger. “I am confident that our innovative methodology and cutting-edge polling will enable Stingray to better quantify the value of their retail-based audio advertising campaigns.”
“Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers when and where it matters most,” said Ryan Fuss, Senior Vice President, Global Media Solutions of Stingray. “We are thrilled to join forces with Leger, Canada’s leading quantitative market research firm, to demonstrate the full impact that this new retail media channel can deliver to brands looking to reach millions of daily Canadian shoppers that are literally aisles away from their products.”
Montreal-based Stingray (TSX: RAY.A; RAY.B) is a leading global music, media, and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, over 100 radio stations, SVOD content, 4K UHD television channels, FAST channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries. For more information: www.stingray.com
Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Recently, Leger presented the most accurate polling results for the 2021 Canadian federal election (including the most accurate results in Ontario, Quebec and British Columbia) and the 2019 Canadian federal election. This accuracy is due to the quality of the company’s LEO panel and its employees’ expertise. For more information: leger360.com
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