Stingray Names Valérie Héroux as Vice President, Content Acquisition and Programming

Montreal, October 21, 2019 – Stingray Digital Group Inc. (TSX: RAY.A; RAY.B), a leading multiplatform music and video services provider, today announced that Valérie Héroux will join its management team as Vice-President, Content Acquisition and Programming, effective November 11. In her position, Ms. Héroux, who will be based in Montreal and report to Mathieu Péloquin, will oversee Stingray’s content and programming team as well as publishing and label relations to advance Stingray’s content strategy.

Ms. Héroux brings over 10 years of experience in media and broadcasting, with a proven track record of negotiating commercial agreements between large-scale media companies. Joining Stingray as a seasoned executive, she will contribute her legal and CRTC regulatory expertise to forge strong and lasting partnerships, and further enable cooperation with key media players.

“We are thrilled to welcome Ms. Héroux to Stingray during this exciting time of exponential growth in our content offering,” states Mathieu Péloquin, Senior Vice-President, Marketing and Content of Stingray. “Ms. Héroux’s experience in the On-Demand and broadcasting world will be invaluable to strengthen current agreements and cement lasting partnerships with a wider net of providers.”

“Following my nomination as Stingray’s Vice President, Content Acquisition and Programming, I’m excited to set the groundwork for advancing the company’s growth objectives for the ever-growing content demands,” said Valérie Héroux. “Stingray’s foothold in the media and technology industry is impressive, and the company’s ambition is immeasurable. I’m looking forward to applying my expertise to propel the content offering to even greater heights.”

Ms. Héroux comes to Stingray from Vidéotron, where she was Senior Director of Content and Strategic Partnerships. In this role, she led numerous strategic negotiations as well as CRTC commercial arbitrage. She also oversaw the development and execution of business plans to distribute over 200 channels, including their On-Demand content for all media platforms. In addition, her credentials include experience as Senior Legal Counsel for Québecor Média, where she was the chief negotiator for the renewal of the UDA and Groupe TVA’s collective agreement, enabling new multiplatform rights for internal productions and the hiring of artists.  

About Stingray

Stingray Digital Group Inc. (TSX: RAY.A; RAY.B) is the world-leading provider of multiplatform music and video services as well as digital experiences for pay TV operators, commercial establishments, OTT providers, mobile operators, consumers, and more. Its services include audio television channels, premium television channels, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps, Stingray reaches 400 million subscribers (or users) in 156 countries and its mobile apps have been downloaded over 100 million times. Stingray is headquartered in Montreal and currently has close to 400 employees worldwide. For more information:


For more information, please contact:

Mathieu Péloquin
Senior Vice President, Marketing and Communications
514-664-1244, ext. 2362