Partnerships | 2021-12-17

Stingray and Amazon Introduce Alexa Karaoke Skill Featured by Yokee to Echo Show and Fire TV devices

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Montreal, December 20, 2021 – Stingray (TSX: RAY. A; RAY.B), a leading music, media, and technology company, and Amazon, today announced the launch of Alexa Karaoke featured by Yokee on Echo Show and Fire TV devices in the United Kingdom and Spain. The new karaoke Alexa skill enables singing fans to take center stage simply by saying, “Alexa, let’s Karaoke,” and sing the song of their choice.

Alexa Karaoke features an extensive Yokee catalogue of over 70K licensed songs. Users have access to a wide range of genre and greatest hits from Yokee’s most popular artists including Adele, Billie Eilish, Bruno Mars, Justin Bieber, Olivia Rodrigo, amongst hundreds of other artists. The vast selection of hits includes the current top karaoke songs in the United Kingdom and Spain, like Adele’s “Easy On Me,” Ed Sheeran’s “Bad Habits,” “Stay” from The Kid LAROI & Justin Bieber, “Let It Go” from Disney’s Frozen, and “Despacito” from Luis Fonsi ft. Daddy Yankee. The United Kingdom is one of the most important markets for Yokee, and Spain has shown tremendous growth potential in the last year.

Alexa Karaoke uniquely offers Echo Show and Fire TV devices users the capability to control their karaoke experience with their voice. Users can use search commands to discover songs, navigate different playlists and start singing by asking Alexa to play their chosen song. Users can also use control commands by saying “Alexa, stop,” “Alexa, pause,” “Alexa, resume,” or “Alexa, play” to control the karaoke playback. All songs are presented with high-quality scrolling lyrics.

“Stingray is constantly developing new products to respond to client demands and evolving technology,” said Mathieu Péloquin, Chief Marketing Officer of Stingray. “This opportunity with Amazon Alexa represents an exciting milestone for Stingray as we expand our services to be compatible with voice services and voice AI. Alexa Karaoke featured by Yokee will unlock new ways for karaoke fans to put on their best performance while expanding our brand exposure in Europe.”

“As entertainment in the home is constantly evolving, we are thrilled to introduce Alexa Karaoke with the integration of Yokee song catalog to Echo Show and Fire TV devices”, said Eric King, Director of Alexa Europe. “We’ll keep inventing ways to deliver the best entertainment experiences to our customers – from any device”.

Singing fans in the United Kingdom and Spain are invited to try the unrivalled Karaoke experience via voice for a one-month free trial from December 20, 2021, to January 6, 2022*. Users can redeem the free trial on the Amazon Skills Store or by saying “Alexa, subscribe to Yokee” once inside the Alexa Karaoke experience. Out of Christmas period, customers can always enjoy 9 free songs per month and one free day and after subscribe for 6.99 GBP/month (5.99 € / month in ES) for unlimited access.
 

About Stingray
Montreal-based Stingray (TSX: RAY.A; RAY.B) is a leading global music, media, and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and B2B services, including audio television channels, over 100 radio stations, SVOD content, 4K UHD television channels, FAST channels, karaoke products, digital signage, in-store music, and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries. For more information: www.stingray.com

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

*Alexa Karaoke free trial
Between December 20, 2021 to January 6, 2022, customers also have the option of registering for a one-month free trial. The offer only applies to customers subscribing to Yokee All Access Pass between December 20, 2021 and January 6, 2022. You will be subscribed to a one-month free trial. At the end of this period, your subscription will automatically convert into a renewable £6.99 for non Amazon Prime customers or £5.60 for Amazon Prime customers monthly plan until you cancel. You can cancel your subscription within Alexa Karaoke skill, by simply saying “Alexa, cancel subscription” at any time. The offer is only available on Fire TV and Echo show devices- Offer is non-transferable and may not be resold.

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For more information, please contact:

Frédérique Gagnier
Public Relations Manager
Stingray
fgagnier@stingray.com
1 514 664 1244, ext 2689