World Premiere: Proximus TV Heads Straight to the Top with the Launch of the Stingray Hits Music Video Channel

Naarden, February 22, 2018 – Stingray, the world-leading provider of multiplatform music and video services, and Proximus, a telecommunications & ICT company operating in the Belgian and international markets, today announced the premiere launch of Stingray Hits, a music video television channel dedicated to mainstream Top 40 hits that presents content from all major labels and a majority of independents.

Starting February 22, Proximus TV’ 1.5 million [FH(1] subscribers will be the first to discover a curated programming of music videos by today’s hottest local and international stars with a dose of all-time favorites of the past 20 years. The channel will be included in the basic TV package and offered in two versions: Dutch (channel 170) and French (channel 171).

Stingray Hits’ all-day programming includes themed blocks, monthly specials, and a weekly global Top 10 countdown.

Stingray Hits is the latest addition to Stingray’s portfolio of music video television channels that includes Stingray Retro (‘80s, ‘90s, and early ‘00s), Stingray Vibe (hip-hop and R&B), Stingray Loud (rock, metal, punk, etc.), Stingray Juicebox (music videos for teens and tweens), and the soon to be launched Stingray Platine (100% French-language videos).

Stingray Hits Highlights

  • Non-stop chart-topping music videos by today’s most popular stars
  • All-time most requested music videos of the past 20 years
  • International hits by artists such as Adele, Coldplay, Bruno Mars, Calvin Harris, Beyoncé, Taylor Swift, and more.
  • Videos by local favorites including Dimitri Vegas & Like Mike, Emma Bale, Fréro Delavega, Kendji Girac, Black M, Indila, Maître Gims, and more.

Quote

“Our goal at Stingray is to harness our love and knowledge of music to create services that are tailored to markets around the world,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “Stingray Hits is a channel that has been developed to reach the widest possible audience from teens and millennials to older adults who want to stay on trend. The premiere of Stingray Hits with Proximus in Belgium is the perfect showcase for our ability to localize content to local tastes, trends, and music scenes.”

“At Proximus we want to bring our customers close to what matters for them,” adds Guillaume Boutin, Chief Consumer Market officer of Proximus. declared Guillaume Boutin, Chief Consumer Market officer of Proximus. “For years we have been a proud partner of Belgium’s most amazing music event and venues. With the launch of Stingray Hits, available exclusively on Proximus TV to all our TV customers, we are offering music lovers a new way to live their passion. As a national operator, we are also happy to support the Belgian music scene, which will receive special attention throughout the channel’s programming. More than a content provider, we consider Stingray to be a real partner and will certainly benefit from their worldwide expertise to surprise and delight music fans. This launch is only the first step. Stay tuned for more!”

About Stingray

Stingray (TSX: RAY.A; RAY.B) is the world-leading provider of multiplatform music and video services as well as digital experiences for pay TV operators, commercial establishments, OTT providers, mobile operators, consumers, and more. Its services include audio television channels, premium television channels, 4K UHD television channels, karaoke products, digital signage, in-store music, and music apps. Stingray reaches 400 million subscribers (or users) in 156 countries and its mobile apps have been downloaded over 90 million times. Stingray is headquartered in Montreal and currently has close to 400 employees worldwide. For more information: www.stingray.com.

 

About Proximus

Proximus Group is a telecommunications & ICT company operating in the Belgian and international markets, servicing residential, enterprise and public customers. Proximus’ ambition is to become a digital service provider, connecting everyone and everything so people live better and work smarter. Through its best-quality integrated fixed and mobile networks, Proximus provides access anywhere and anytime to digital services and easy-to-use solutions, as well as to a broad offering of multimedia content. Proximus transforms technologies like the Internet of Things (IoT), Big Data, Cloud and Security into solutions with positive impact on people and society. With 13,633 employees, all engaged to offer customers a superior experience, the Proximus Group generated an underlying turnover of EUR 5,871 million end-2016.

Proximus (Euronext Brussels: PROX) is also active in Luxembourg through its affiliates Telindus Luxembourg and Tango and in the Netherlands through Telindus Netherlands. Its subsidiary BICS offers best-in-class international wholesale solutions for voice and mobile data service providers worldwide. For more information, visit www.proximus.com and www.proximus.be.

 

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For more information, please contact:

Stingray

Robert Rutten

Managing Director EMEA

Stingray

rrutten@stingray.com

 

Proximus

Press@proximus.com or +32 202 44 44

Fabrice Gansbeke

+32 472 050 702          

 

Haroun Fenaux

+32 476 60 03 33