Stingray Music Unveils New Look and Website
Montreal, December 6, 2016 – Out with the old. In with the new! As an early New Year’s resolution, Stingray today rolled out a new look, campaign and website for the Stingray Music brand. The fashionable and resolutely contemporary design celebrates every listener’s unique musical tastes while showcasing the wide variety of music styles available free through Stingray Music on TV, mobile and the web.
As Stingray Music’s subscriber base grows and gets younger – in 2015, the proportion of listeners aged 18-34 reached 36% – the overall branding was rethought to resonate with a new audience.
“We are excited to introduce a refreshed look and feel for Stingray Music,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “Given the growing popularity of the Stingray Music service – due in great part to a mobile app and web player that gives access to all the best music, anywhere, anytime – we felt it was high time to redesign and modernize one of our flagship brands. But, not everything has changed! The design may be different, but our commitment to the highest-quality curated content stays the same!”
The New Faces of Stingray Music
When casting models for the campaign, Stingray looked no further than its own head office! Striking black-and-white portraits of Stingray employees put a human face on the music genres offered by Stingray Music including hip-hop, jazz, indie and Latin music. Graffiti-style backgrounds, created using carefully selected keywords and icons, heighten the design’s modern and urban edge.
Stingray Music’s black, white and blue colour palette is easily adapted to markets, events and genres through the addition of vibrantly coloured graphic elements. Keywords and icons can also be modified to suit specific messages.
“We developed Stingray Music’s new look with clear objectives in mind: reinvigorate the brand identity and connect with new and existing listeners in an intimate and personal way,” said Patrick De Varennes, Art Director of Stingray. “The challenges – which our creative team met with flying colours – were renewing the brand universe, building on existing equity and showcasing the core product offering: high-quality, curated music content in over 100 genres. I am thrilled with the result: a youthful, energetic and adaptable design that translates across all platforms and media, and will speak to audiences around the world.”
The flexible design concept allows for customization; a must for a multiplatform product available in 152 countries.
A New Look on the Web
Music fans can now navigate the revamped Stingray Music website. All content – from product images to news and special offers – is geotargeted to offer visitors a custom online experience. The responsive design allows for seamless browsing across all devices. In addition to information about Stingray Music services, the site also provides access to the channel listings and the new online music player.
Stingray Music’s new look was created entirely in-house by Stingray’s marketing and creative service teams.
Marketing director: Julie Benoit
Creative service manager : Benjamin Nantel
Art director : Patrick de Varennes
Copywriter : Nedjma Sandrine Belbahri
Graphic designer : Catherine Bergeron
Photo editor: Sébastien Bizos
Photographer : Maxime Desbiens
Stingray (TSX: RAY.A; RAY.B) is a leading business-to-business multi-platform music and in-store media solutions provider operating on a global scale, reaching an estimated 400 million Pay-TV subscribers (or households) in 152 countries. Geared towards individuals and businesses alike, Stingray’s products include the following leading digital music and video services: Stingray Music, Stingray Concerts, Stingray Brava, Stingray DJAZZ, Stingray Music Videos, Stingray Lite TV, Stingray Ambiance, Stingray Karaoke, Festival 4K, and iConcerts. Stingray also offers various business solutions, including music and digital display-based solutions, through its Stingray Business division. Stingray is headquartered in Montreal and currently has close to 300 employees worldwide, including in the United States, the United Kingdom, the Netherlands, Switzerland, France, Israel, Australia and South Korea. Stingray was recognized in 2013 and 2014 as a finalist in the Top 50 of Deloitte’s Technology Fast 50TM list, and figures amongst PROFIT magazine’s fastest-growing Canadian companies. In 2016, Stingray was awarded best IR for an IPO at the IR Magazine Awards – Canada. For more information, please visit www.stingray.com
For more information, please contact:
Senior Vice-President, Marketing and Communications
1 514-664-1244, ext. 2362