Stingray Announces Rebrand of iConcerts as Stingray iConcerts
Montreal, February 23, 2017 –Stingray Digital Group Inc. (TSX: RAY. A; RAY B.), a leading business-to-business multiplatform music provider, today announced that it has completed the first phase in the rebrand of iConcerts - a television channel and on demand service dedicated solely to live music currently distributed in 85 countries - as Stingray iConcerts.
Stingray iConcerts’ new branding, designed in-house, features a custom typeface, bold on-screen identity, and reinvented weekly schedule. The brand retains the iconic “100% Live Music” tagline, a core message that has proven to resonate powerfully with viewers worldwide. Stingray iConcerts’ daring design speaks to an audience that craves the non-stop energy of live music performances.
Stingray iConcerts will continue broadcasting the same high-quality, curated content audiences have come to expect including live performances by the greatest artists of today and decades past, epic DJ sets, outdoor festivals and mythical performances. Stingray iConcerts’ programming will also include backstage access, monthly themes, and exclusive interviews filmed around the world.
This extensive rebranding effort ensures a consistent identity across Stingray’s entire portfolio of multiplatform music products and services available to entertainment content providers worldwide. The second phase of the rebrand will include a new, responsive website.
Stingray iConcerts is a television channel and on demand service dedicated solely to live music - currently distributed to more than 100 Pay-TV and OTT operators in 85 countries - available to an estimated 250 million households across the United States, Europe, Asia, Africa, Latin America, and the Middle East.
Stingray also announced the rebrand of its existing Stingray Concerts service as Stingray iConcerts over the next few months.
- iConcerts was acquired by Stingray in December 2015.
- Stingray iConcerts is currently available to 250 million households in 85 countries.
- Stingray iConcerts is offered as a linear channel and on demand service.
- Rebrand includes new typeface, on-screen design, and schedule.
- Stingray iConcerts is the essential source for the best live concerts on television by today’s chart-topping megastars and yesterday’s music legends.
- Stingray iConcerts owns a catalog of 1,000 programs and broadcasts 300 hours of content a month including 15 hours of new content.
- Programming includes live performances by today’s chart-toppers and yesterday’s legends, arena shows, private showcases, arena DJ sets, the best music festivals, documentaries, exclusive interviews, monthly themes, and more.
“As Stingray’s product portfolio continues to grow and establish a dominant position in the market, it is fundamental that our services present a strong and coherent brand identity,” said Mathieu Péloquin, Senior Vice-President, Marketing and Communications of Stingray. “The success of this rebranding initiative highlights the ability of our in-house marketing, design, and content teams to integrate and bring to market new acquisition quickly and efficiently. I am convinced that our clients will be thrilled to present Stingray iConcerts’ new look and schedule to their subscribers.”
“We are excited to roll out the rebrand of iConcerts as Stingray iConcerts, which we feel celebrates the content that has made the channel a favorite with live show enthusiasts the world over,” said Mathieu Sibille, CEO of Stingray iConcerts & Managing Director, Asia Pacific, of Stingray. “This initiative is a key element of our development strategy for the channel as we plan on growing its distribution and reaching an even wider audience.”
Stingray iConcerts' rebrand was created in-house by Stingray’s marketing, content, and creative services teams.
Vice-president, product marketing: Julie Benoit
Programming manager - Concerts and Music Videos: Pat Binette
Creative services manager: Benjamin Nantel
Art director: Patrick de Varennes
Copywriter: Nedjma Sandrine Belbahri
Motion designer: Gabriel Favreau
Sound designer: Chris Cuber
Stingray (TSX: RAY.A; RAY.B) is a leading business-to-business multi-platform music and in-store media solutions provider operating on a global scale, reaching an estimated 400 million pay TV subscribers (or households) in 152 countries. Geared towards individuals and businesses alike, Stingray’s products include the following leading digital music and video services: Stingray Music, Stingray iConcerts, Stingray Brava, Stingray DJAZZ, Stingray Music Videos, Stingray Lite TV, Stingray Ambiance, Stingray Karaoke, Festival 4K, and Classica. Stingray also offers various business solutions, including music and digital display-based solutions, through its Stingray Business division. Stingray is headquartered in Montreal and currently has close to 300 employees worldwide, including in the United States, the United Kingdom, the Netherlands, Switzerland, France, Israel, Australia and South Korea. Stingray was recognized in 2013 and 2014 as a finalist in the Top 50 of Deloitte’s Technology Fast 50TM list, and figures amongst PROFIT magazine’s fastest-growing Canadian companies. In 2016, Stingray was awarded best IR for an IPO at the IR Magazine Awards – Canada. For more information, please visit www.stingray.com.
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Senior Vice-President, Marketing and Communications
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